March is Taste Washington Wine Month
The Washington Wine Commission’s new branding campaign titled “WA Wine: This Is Now,” will be on display across the state throughout the month of March at major retailers, on billboards and television, across social media and in tasting rooms. Throughout the month of March, Washington Wine will be front and center.
It’s here! March is Taste Washington Wine Month and this year it will be fueled by statewide promotions, campaigns and industry events acknowledging wineries of all sizes coming together to celebrate.
A fresh branding campaign, “WA Wine: This Is Now,” encompasses March with a renewed sense of energy. Retailers, producers, and wine regions will be showcasing Washington wines across the state and creating countless opportunities to get out and SIP LOCAL.
Washington Wine’s new digital home (washingtonwine.org), social media platforms (@wa_state_wine), and the fresh mobile app (Map My WA Wine — which now has more than 13,000 active users!) bring you the stories that make Washington wine so special and help drive traffic back to the source.
To support the industry and the opportunity to get everyone back together, the Washington State Wine Commission will host a trade and media event in Seattle on March 28 at the Four Seasons Downtown Seattle. The event will bring together wineries and growers from across the state to commune with their restaurant, retail, media, and trade supporters.
Two educational seminar offerings will be followed by a three-hour walk-around tasting of more than 70 producers. It will be an afternoon to learn, taste, connect, and experience with the Washington wine community state-wide. The industry is looking forward to relaunching the multi-day Taste Washington festival again next year in 2023, with a renewed energy and vision.
For all things Taste Washington Wine Month, look for Washington wines being front and center. The food store chain QFC is running a month-long wine discount and display contest; Fred Meyer has point of sales displays driving traffic to the Washington State Wine Commission’s new mobile app; Regional associations are kicking off their own passport activations, regional tastings, and winemaker events; Restaurants are featuring WA wines and winemaker dinners; And wineries across the state are offering promotions designed unique to them.
That noise you hear is Washington Wine — and it’s about to get louder.
About the Washington State Wine Commission: The Washington State Wine Commission (WSWC) represents every licensed winery and wine grape grower in Washington State. Guided by an appointed board, WSWC provides a marketing platform to raise positive awareness about the Washington wine industry and generate greater demand for its wines.
Funded almost entirely by the industry through assessments based on grape and wine sales, WSWC is a state government agency established by the legislature in 1987. To learn more, visit: www.washingtonwine.org.
